How To Create Super Engaging Emails Plus 4 Real Life Examples

You’ve spent a lot of time, energy, and resources to get people on your email list. But, once they’re on it how to make sure that they won’t unsubscribe from it, and take the action you want them to take? The answer to this question is engagement.

So what should you do to keep your email subscribers engaged?

Actually, there is no magic formula, but there are few things which you can keep in mind when creating emails to make them super engaging, fun, and worth interacting. Here are four such things:

Use Descriptive And Personalized Subject Lines

For email marketing, the subject line is one of the most important element that affects the response rate of your email campaigns achieve. Stats says, “33% of email recipients open email based on subject line alone.” The goal of your subject line should be to make your message stand out as much as possible along with clearly telling people what’s in it for them, and why they should open it.

If you’re already using these principles when creating your subject lines, but still not getting great results, try rephrasing. Sometimes simply rephrasing what you’re trying to say can make a big difference.

Make It About Them

Just because someone has subscribed to your email list and want to hear from you does not mean that you should talk only about yourself. To make your emails engaging, it’s essential that you make it all about your recipients and not about you. The more you make it about them, the more the chances that they’ll take notice of it and will ultimately start interacting with your messages.

Keep It Short And Crisp

Nobody likes reading a lengthy email, if you add too much text in your email people will never reach to the bottom of your email. People don’t like reading long emails. So, the goal of your copy should be to summarize in few sentences about the action you want your subscribers to take, and your words should pursue them to take that action.

Use Personalization

Contextual marketing is all about personalization. The more personalized your email messages are, the better the chances of subscribers engaging with your marketing messages. Stats from Aberdeen suggests, “Personalized emails improve clickthrough rates by 14% and conversion rates by 10%.” The new-age marketing is all about being relevant.

So, if you don’t have enough data about your recipients, adding even basic things like addressing them by their first name can be a really nice touch to start from.

Examples of great emails that engage…

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov